The Journi Into 2021 - Where Are We Going?

2020 was a challenging year for a lot of reasons. On the darker side of things, there were uprisings and violent protests throughout the world, pandemic chaos in every corner of the world, worldwide pandemic deaths, increased home abuse and mental illness, business closures and financial ruin, and political upheavals in the U.S and aboard.

Pure Journi in 2021

But the universe gives us balance, and with that balance, there are positive things that occurred. We enter the Aquarius era; people became more aware of race and how we treat each other. Women found their voice and started to fight back by putting predators in prison where they belong; Harvey Weinstein and Jeffrey Epstein, to name a few.


People who once worked Monday – Friday from the office now can work from home and spend more time with their families, friends, and side projects. Technology increased in leaps and bounds to keep up with how we live, and medicine reinvented itself by increasing drug development and distribution speed. There are things to be grateful for; all we need to do is look a little harder.


Pure Journi Where We Are in 2020 and Where We Are Going in 2021

Pure Journi started as an idea. Even though the spiritual industry is growing at a rate of 30% a year, there are very few stores that support the Witchy market. Of course, there is Etsy and Amazon, but they don’t focus on building the Witch community or supporting our community needs. From the ashes is how Pure Journi rose to become a voice and place of safety and support for those who come to our online doors.


My goal was to build a place where people could come to grab a cup of coffee or tea and read for a while. Learn a few new things. Find comfort in our words, and if they felt the need to purchase a few things from our store to support them in their Witchy work or mental state.


Putting those intentions into the universe was the best thing I could have done because I crossed paths with Lily De Rose soon after. From all the billions upon billions of people globally, our paths cross just by chance through Instagram. It led to a few questions and eventually grew into her being a large part of building Pure Journi. We have grown to the point where we can genuinely see the making of a little Witch Coven.


We are continuing to build. In 2021 we have some fun things planned. We will be adding a section where you can formally learn spells, rituals, lifestyle tips, and other things to improve your life, your Magick, and your understanding of the craft.


We will be moving forward with a concept that I have been working on for quite some time called “A Series of Witches” If you have not seen the trailer, go here to view it on our www.pjourni.com/a-series-of-witches (requires free member signup, or if you prefer not to be a member of our group, you can view on YouTube www.youtube.com/watch?v=BxVJO-U7GxE.

We also have plans to start taking bookings for card readings and other witchy things. We have a lot going on and a lot to share with you.


We have some plans to incorporate some live events or Zoom events. The plans dependent on COVID and anything else that may happen in 2021, but there are plans to do this.

We value your support of everything we do and love your input, requests, and reviews of our products, services, and comments on our articles.


It is going to be a year of rebuilding, reconnecting in a new age in spiritual awareness. We are proud to be part of this movement and supporting everyone in taking a step forward into 2021.


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Pure Journi

Crystal Stone Shop,  Mystics, Tarot Card Readings, Docuseries and online courses on Witchcraft

1741 Eastlake Pkwy
Ste 102 PMB 1005
Chula Vista CA 91915

Phone: +1 (619) 393-6457

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Pure Journi is a Nationally Certified Minority Based Business by the NMSDC National Minority Supplier Development Council